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Three score and ten or more

Saturday, November 06, 2010

They really think we are stupid

Just small observations.  Did we all not notice that the 24 can  pack of Coke products has just become a 20 pack (for the same price.)?

Not to pick on Coke particularly, but yesterday I happened into Wal-Mart and noticed a big display of two liter bottles of Coke products on sale for ninety nine cents apiece.  I picked up a couple of bottles of Coke Zero and smiled at saving a quarter or two.  Today, while shopping for some dairy products, I noted the same display and thought I would buy a couple more.   As I picked up the bottle, it seemed a bit lighter and smaller so I looked closely at the label.  The same display that yesterday had  two liter bottles for  99 cents was now full of one and one half liter bottles for the same price.  I wandered down to the carbonated beverage general display and found that two liters now cost $1.49.

It is a little like the ongoing shift of dairy product labels.   One half gallon has now, for most brands become one point five gallons.  But wait, one national brand has advertised “two extra scoops”  .  A real gallon”  Not on your bippy.  The new package has 1.7 gallons.   It seems that the ice cream is selling well in spite of rapidly shifting sizes of cartons.  One national brand has made it a hall mark to draw our attention to shifting sizes by trumpet  “One full half gallon”.  But it is just a matter of time.

Almost every product we buy has a bottle or container that looks just like the one we bought last year but is short and ounce or two or four.

We still keep buying but in no time at all the whole dang shrinking business will start again.

1 Comments:

At 11:28 AM, Blogger Ed said...

Well up here, 12 packs are still 12 packs and 24 packs are still 24 packs. I'm hoping it is a regional thing that will fail miserably.

 

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